In Chicago’s trendy West Town area, online-born brands like Warby Parker and Allbirds are popping up as physical stores in neighborhoods such as Wicker Park and Bucktown. Warby Parker, the hip eyewear e-tailer, opened a shop at 1611 N. Damen Avenue in Wicker Park in August 2021​. Allbirds, known for its sustainable shoes, similarly launched…

Bucktown and Wicker Park are among Chicago’s trendiest retail hubs, known for their blend of independent boutiques, hip shops, and major brands. Located just northwest of downtown, these adjacent neighborhoods have transformed from gritty artist enclaves into a shopping destination of national renown​. The area’s retail scene boasts vibrant shopping corridors and a young, affluent…